Archetypes and the Writer

An archetype is an innate, universal model of personality traits which influences human behaviour. Over the course of his career, psychologist Carl Jung developed his theory on certain archetypes which occur time and again across different cultures. These include archetypal events, such as birth, death, separation from parents, initiation, marriage, the union of opposites; archetypal motifs: the […]

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Archetypes: the Outlaw

In Jungian theory, the Outlaw lives for revolution. A rule breaker, this archetype challenges convention and questions the status quo. They are outrageous, shocking, outspoken, radical, reckless, counter-cultural, independent and innovative, and are most fulfilled when they change something to better the world.  At times, the Outlaw may be motivated by the desire for revenge, and can be disruptive, dangerous, […]

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Archetypes: the Sage

The Sage archetype is a seeker of truth, wisdom and knowledge. In Jungian theory, the archetype represents the spiritual aspect of the personality and may take different forms of enlightenment and wisdom. The Sage engages in meaningful introspection and self-reflection. The sage is a perfectionist whose weakness is caution and lack of action. At worst, […]

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9 Books on Labyrinths or Crumb Trails

House of Leaves by Mark Z Danielewski – a family move into a house to discover it is bigger on the inside than it is on the outside. Ariadne by Jennifer Saint – a modern retelling of she who gave Theseus the secret of how to slay the minotaur and escape the labyrinth, and of […]

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Reading your Work in Public

A good way to get you and your writing known is to read aloud at festivals and other literary events. Here are some tips to guide you through selecting the right piece, to the performance itself. Preparation Choose a piece that stands alone. Action is more appealing than introspection. Give plenty of mental pictures. Dialogue can […]

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Finding an Agent

Finding an agent is much like applying for a job. You must convince the agent that your book is right for them, and you must also be sure they are the right agent to represent you. Do your research and apply only to those agents who are a right fit for your writing. If their […]

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Archetypes: The Explorer

The Explorer archetype seeks the answers to the questions: Who am I? Why am I here? The Explorer is driven by curiosity to discover new places and new things about themself. The archetype craves novelty and adventure, and is motivated by self-improvement, but has a tendency toward restlessness. The Explorer’s purpose in literature is to […]

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9 Tips on Network Building for Writers & Authors

Why network at all? Building a group of likeminded people around you can help with motivation and overcoming crashes in confidence. It can also keep you up to date with what’s happening. Through your network, you will find out about events, resources, publication outlets, calls for submissions, competitions, training and advice. What’s more, when you […]

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Archetypes: the Shapeshifter

In Jungian psychology, the Shapeshifter expresses the energy of the anima and animus. The animus is the male element of the female unconscious and the anima the female element of the male unconscious. Both male and female elements are essential for survival and a healthy internal balance. For an individual to suppress their anima or animus, […]

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SEO Know-How for Writers

Improve the visibility of your website with these easy to follow tips on all things SEO. The advice in this blog works for everyone, but is specifically aimed at writers.  What is SEO and why is it important? Search Engine Optimization (SEO) is the practice of improving your website’s visibility to an internet search engine’s […]

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Behind the Scenes of a Writing Competition – insider tips

An insider’s guide for those who want to enter a writing competition. What the judges are looking for? A good read! Judges take part because they love reading. It is so exciting to receive batches of competition entries. We never know what we are going to get. While there is usually a small proportion of […]

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Archetypes: The Trickster

In Jungian psychology, the Trickster resides at the intersection of the subconscious and conscious. The archetype is essential for the individuation of a person, allowing the unconscious to rise to the surface, and the baser instincts to aspire to the divine. He is the collective unconscious that desires change. The Trickster myth occurs widely across various cultures, […]

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