More about the author https://ad.auctionswatches.com/.Under $100 https://ad.businessfranckmuller.com.look at more info https://be.richardmilleairbus.com.great site https://be.musicbellross.com.Hot Sales https://a.loanshublot.com.browse around here https://by.caomegawatches.com/.a fantastic read ad.attorneywatches.com.dig this ad.casinoswatches.com.With Best Cheap Price https://do.bpatekphilippe.com.good https://ah.adomegawatches.com/.check my site https://do.computerhublot.com/.original site https://a.3domegawatches.com/.check this link right here now https://a.musichublot.com.check over here https://as.loansfranckmuller.com.Hot Sale https://ad.cookingwatches.com/.This Site https://am.personalinjurywatches.com.read this https://by.engineeringwatches.com/.this link https://am.televisionwatches.com/.sites at.inomegawatches.com.see post https://ad.sportstagheuer.com/.read this article https://as.bankruptcywatches.com.Up To 70% Off https://be.ipatekphilippe.com/.see this site https://i.divorcewatches.com/.these details https://a.businessbreitling.com.article source ad.usabreitling.com.Women's https://do.pharmacywatches.com/.their explanation https://ah.caomegawatches.com.50% off https://ad.hpatekphilippe.com/.go to the website https://ad.bpatekphilippe.com.find out here now https://ah.engineeringwatches.com.visit homepage ad.employmentwatches.com.this hyperlink https://do.personalinjurywatches.com.check that a.adomegawatches.com.try here https://a.musictagheuer.com/.design a.travelhublot.com.their website https://i.fpatekphilippe.com/.Website https://as.cnomegawatches.com.click to read https://ah.engineeringwatches.com/.like it https://as.loansbellross.com.look here a.genomewatches.com.men's am.accountingwatches.com.recommended you read https://at.pussywatches.com/.check these guys out ad.biotechnologywatches.com.discover this as.careerwatches.com.Under $59 https://do.caomegawatches.com/.my latest blog post as.newstagheuer.com.visit this website https://be.auctionswatches.com/.Visit Website https://be.loanshublot.com.click here to read https://am.bpatekphilippe.com.redirected here https://do.healthbreitling.com/.Visit This Link https://as.cruisewatches.com/.go now https://be.hpatekphilippe.com.Wiht 40% Discount https://i.petswatches.com/.page https://ad.personalinjurywatches.com.see page https://do.healthtagheuer.com.web link https://ad.newshublot.com.factory direct https://by.hkomegawatches.com/.this contact form https://i.furniturewatches.com.clone a.musicfranckmuller.com.my site https://i.travelbellross.com/.55% off https://as.pussywatches.com/.site web https://by.restaurantwatches.com.investigate this site https://by.vacationwatches.com.visite site https://ad.educationwatches.com.why not try here https://ah.showfranckmuller.com.Get More Info https://at.toyswatches.com.On The Official Website https://by.richardmilleairbus.com.Recent Comments by.educationwatches.com.website here a.deliverywatches.com.i was reading this https://ah.loanshublot.com/.description as.healthbreitling.com.have a peek at this site https://as.constructionwatches.com/.click here for more info https://i.businesstagheuer.com/.cheapest https://ah.musicbellross.com.On The Online Website https://be.cdomegawatches.com/.More information about https://a.computertagheuer.com.you could check here https://at.cartagheuer.com/.More hints https://be.cookingwatches.com.view it at.internetbreitling.com.go to this web-site https://a.inomegawatches.com/.afford at.showbellross.com.next https://i.cpatekphilippe.com.read more https://be.engineeringwatches.com/.Huge Discounts https://a.hockeywatches.com.that site i.apatekphilippe.com.click to read more https://as.businessbellross.com/.visit this web-site https://at.petswatches.com/.purchase https://ad.webbreitling.com/.visit this site https://be.richardmilleaaa.com/.pop over here https://ah.richardmilleaaa.com/.Full Report ad.musichublot.com.Luxury https://by.televisionwatches.com/.continue reading this https://do.casinoswatches.com/.internet am.sexhublot.com.read here https://as.testwatches.com.see this page https://be.moneyhublot.com/.check my source https://as.petswatches.com.Learn More by.businesshublot.com.straight from the source https://do.computerfranckmuller.com/.you could try here https://i.travelbreitling.com.this content do.bpatekphilippe.com.official site https://a.businessfranckmuller.com/.directory https://ad.pharmacywatches.com.hop over to here https://ah.directorywatches.com/.read by.loansbellross.com.great https://as.personalinjurywatches.com/.special info https://as.casinoswatches.com.take a look at the site here do.itomegawatches.com.Extra resources https://do.drugstorewatches.com/.More Help https://do.employmentwatches.com.shop https://by.usabreitling.com.click over here now as.loansbellross.com.Wiht 60% Discount https://by.realtywatches.com/.browse around these guys at.petswatches.com.Go Here https://ah.realestatetagheuer.com/.additional reading https://do.moneyhublot.com/.45% off https://ad.holidayswatches.com/.next page https://at.healthtagheuer.com.Up To 90% Off https://am.employmentwatches.com.Wiht 90% Discount https://i.caomegawatches.com/.find out https://at.pizzawatches.com/.resource as.cnomegawatches.com.useful reference https://at.traveltagheuer.com.click this link here now https://at.hardwarewatches.com/.click site ah.hkomegawatches.com.our website do.gpatekphilippe.com.click here for more as.lawyerswatches.com.read this post here https://do.goomegawatches.com/.he has a good point https://do.musicfranckmuller.com.advice https://by.cdomegawatches.com.65% off at.newsfranckmuller.com.Perfect gift https://do.dogswatches.com/.To learn more about https://a.mutualfundswatches.com.imp source https://a.businessbreitling.com/.top article https://as.dpatekphilippe.com/.With Huge Discount am.musichublot.com.blog https://by.newshublot.com.find the best https://ah.pussywatches.com/.the hottest am.3domegawatches.com.Wiht Big Discount https://as.cartagheuer.com.With Free Delivery https://at.healthbellross.com/.view publisher site do.businesshublot.com.More details about as.usabreitling.com.click for info https://do.newshublot.com/.browse this site a.sexfranckmuller.com.wikipedia reference https://a.banktagheuer.com/.90% off do.musictagheuer.com.Online https://at.3domegawatches.com.web https://be.healthbellross.com/.On Our Website https://as.realtywatches.com/.Top brand https://as.careerwatches.com/.Perfect https://at.travelfranckmuller.com.80% off at.financialwatches.com.Related Site https://do.moneytagheuer.com/.view it now by.sexbreitling.com.index https://am.showbellross.com.For Sale https://at.restaurantwatches.com/.right here https://a.domainswatches.com.Fast Delivery https://be.hotelswatches.com.blog link https://a.biblewatches.com.find out here https://as.webbreitling.com.a knockout post https://ad.internetbreitling.com.my response https://by.pizzawatches.com.published here at.adomegawatches.com.webpage https://do.cartagheuer.com.Our site by.directorywatches.com.see it here https://at.restaurantwatches.com.inexpensive https://do.itomegawatches.com/.find more info https://by.hkomegawatches.com.click https://ad.accountingwatches.com/.official statement https://a.fpatekphilippe.com/.Continue https://am.musictagheuer.com.imitation https://at.telecomwatches.com/.useful source https://a.computerhublot.com/.look at this now https://at.sexbellross.com/.look what i found https://ad.accountingwatches.com.visit here a.bpatekphilippe.com.i thought about this at.businessbellross.com.like this https://by.pizzawatches.com/.navigate here https://as.audiowatches.com/.Who makes the best at.pharmacywatches.com.With Fast Shipping i.travelfranckmuller.com.navigate to this web-site https://do.401kwatches.com/.Ladies https://ah.moneyhublot.com/.useful link a.jpatekphilippe.com.pop over to this web-site https://a.cartagheuer.com.70% off https://do.healthfranckmuller.com.Free shipping be.jpatekphilippe.com.professional https://a.moneytagheuer.com.Most popular https://as.sexbreitling.com.important site https://be.gpatekphilippe.com/.click here now https://am.deliverywatches.com.read what he said https://by.apatekphilippe.com.visit the website https://i.showhublot.com.navigate to this website https://be.holidayswatches.com.look at this web-site at.vacationwatches.com.Swiss be.travelbreitling.com.news https://as.computertagheuer.com.Wiht 80% Discount https://i.showfranckmuller.com/.many be.sextagheuer.com.my explanation https://i.personalinjurywatches.com.review at.personalinjurywatches.com.visit our website https://a.televisionwatches.com/.pop over to this website https://i.sexbreitling.com.read review be.genomewatches.com.discover this info here ah.cruisewatches.com.Cheap https://a.banktagheuer.com.her comment is here as.adomegawatches.com.Under $69 https://as.mutualfundswatches.com/.40% off https://be.richardmillealll.com.Continue Reading https://as.pussywatches.com.With Cheap Price https://as.moneybreitling.com.Highest Quality https://ad.businessbreitling.com.why not check here as.holidayswatches.com.Buy https://a.domainswatches.com/.60% off i.usabreitling.com.check out here https://as.furniturewatches.com/.Sale https://i.showhublot.com/.click here for info https://as.genomewatches.com.you can try these out a.televisionwatches.com.nice by.newsbellross.com.24 Hours Online a.dpatekphilippe.com.official website https://at.televisionwatches.com/.read the full info here https://be.sextagheuer.com.Wiht 20% Discount https://i.healthbellross.com/.look these up https://i.hockeywatches.com.this website https://as.coffeewatches.com/.Top as.computerhublot.com.more information https://do.travelbellross.com/.Up To 50% Off https://a.travelbellross.com.click reference https://as.newshublot.com.At Discount Price ad.loansbellross.com.Copy at.employmentwatches.com.other ah.apatekphilippe.com.websites ad.careerwatches.com.More details about webpage: https://as.domainswatches.com.Bonuses https://by.ipatekphilippe.com.i loved this https://ah.newshublot.com.the best price https://i.auctionswatches.com/.Buy now https://am.hardwarewatches.com.you could try this out https://ad.casinoswatches.com.click to find out more by.musichublot.com.click here to find out more https://i.travelfranckmuller.com/.try this web-site ad.computerbreitling.com.well-known as.richardmillealll.com.why not look here https://ad.newsbellross.com/.informative post https://as.televisionwatches.com.helpful resources https://a.sextagheuer.com/.check this ad.3domegawatches.com.why not try these out https://at.auctionswatches.com/.navigate to these guys ah.healthbreitling.com.To get more information about https://ad.mapwatches.com.have a peek here by.personalinjurywatches.com.see here https://be.divorcewatches.com/.image source be.ipatekphilippe.com.browse around this web-site https://as.businesshublot.com/.see this https://ad.ipatekphilippe.com/.try this website https://be.newsfranckmuller.com/.Up To 60% Off https://ad.newstagheuer.com/.have a peek at this web-site https://ad.electronicswatches.com/.discount price https://ah.businesshublot.com.At Lowest Prices https://ad.travelbreitling.com.Get the facts https://as.holidayswatches.com.Read More Here https://as.showbellross.com.hop over to this site at.deliverywatches.com.Under $39 https://by.computertagheuer.com/.more tips here https://ad.dogswatches.com/.hop over to this web-site https://as.sextagheuer.com.go to these guys do.healthfranckmuller.com.get redirected here https://be.attorneywatches.com/.click for more https://as.taxeswatches.com.see this website a.cpatekphilippe.com.Learn More Here by.apatekphilippe.com.costly and then again, the copies are of less expense. https://by.sexfranckmuller.com.anchor https://be.healthhublot.com.Going Here ad.loanshublot.com.Clicking Here am.newstagheuer.com.Homepage i.hostingwatches.com.check out the post right here am.vacationwatches.com.click this https://ah.fpatekphilippe.com.Find Out More https://as.moneyfranckmuller.com.Wholesale https://as.cdomegawatches.com/.her explanation a.gpatekphilippe.com.Wiht 30% Discount https://at.hotelswatches.com.the newest https://i.cookingwatches.com.go to this website https://am.drugstorewatches.com/.official source https://ad.showtagheuer.com/.try this site https://be.pizzawatches.com.New https://i.showfranckmuller.com.With Free Shipping Worldwide https://i.newstagheuer.com.see here now https://ad.coffeewatches.com/.pop over to this site https://be.domainswatches.com.moved here https://be.loansfranckmuller.com.helpful hints https://do.ipatekphilippe.com/.35% off i.traveltagheuer.com.from this source ad.jpatekphilippe.com.my sources as.healthhublot.com.High Quality a.showtagheuer.com.additional info https://am.hostingwatches.com.High Technology https://ah.careerwatches.com/.here https://am.sexfranckmuller.com/.go to my blog https://am.realestatetagheuer.com/.try this https://am.musichublot.com.why not try this out i.businesstagheuer.com.offer be.loanstagheuer.com.click resources https://am.healthfranckmuller.com/.low prices https://as.businesstagheuer.com/.fashion https://as.musicbellross.com/.provide ah.inomegawatches.com.look at this site https://as.loanstagheuer.com.Fine as.restaurantwatches.com.over at this website https://by.lawyerswatches.com/.address https://as.pharmacywatches.com.sell a.sportstagheuer.com.important link at.moneyhublot.com.Under $49 https://as.internetbreitling.com/.On Sale https://a.businesshublot.com/.Get More Information https://ad.computerbellross.com/.anonymous ah.businessbreitling.com.my company https://a.telecomwatches.com.find more https://as.toyswatches.com.go to website am.pizzawatches.com.find https://am.restaurantwatches.com/.you can check here https://do.informationwatches.com/.More info about https://do.restaurantwatches.com/.have a peek at these guys https://ad.loansfranckmuller.com.best value i.jpatekphilippe.com.my link i.cdomegawatches.com.additional resources https://i.gpatekphilippe.com.Quality https://i.richardmilleaaa.com.Web Site https://am.apatekphilippe.com/.his response https://as.newsbreitling.com.click over here https://ad.cpatekphilippe.com.this post https://be.hostingwatches.com.look at these guys https://by.hostingwatches.com.you could look here https://ah.newsbreitling.com/.this article https://ad.moneytagheuer.com/.find here by.dogswatches.com.why not find out more https://a.webbreitling.com/.my review here https://am.biotechwatches.com.best site https://ah.traveltagheuer.com/.Click Here am.gpatekphilippe.com.try this out https://ah.computerbreitling.com/.site here https://i.telecomwatches.com.click here to investigate https://a.apatekphilippe.com/.Different Manufacturers https://ah.sextagheuer.com/.With Fast Delivery https://be.accountingwatches.com/.this ah.hardwarewatches.com.explanation https://be.hospitalwatches.com/.mens https://by.restaurantwatches.com/.check my blog https://ad.careerwatches.com/.Womens am.traveltagheuer.com.favorite https://i.travelbellross.com.click this site https://do.cdomegawatches.com.With Discount https://by.sportstagheuer.com/.great post to read https://at.itomegawatches.com.For details about https://as.moneytagheuer.com/.article https://am.pizzawatches.com/.For Sale Online https://i.loansbellross.com.click for source am.telecomwatches.com.use this link https://i.dpatekphilippe.com/.Up To 80% Off https://at.flowerswatches.com.Wiht 50% Discount https://i.restaurantwatches.com/.browse around this website a.healthbreitling.com.he said do.informationwatches.com.Wiht 70% Discount https://a.richardmilleaaa.com/.Check This Out https://by.moneyhublot.com/.his explanation do.restaurantwatches.com.here are the findings https://ah.hpatekphilippe.com.link https://am.healthfranckmuller.com.best choice https://by.usabreitling.com/.useful site ah.showhublot.com.this page https://ah.richardmilleaaa.com.check https://ad.drugstorewatches.com/.30% off at.sexbellross.com.Click This Link https://a.moneybreitling.com/.cheap price https://do.apatekphilippe.com/.successful feeling https://ad.goomegawatches.com/.visit https://am.domainswatches.com/.go https://do.biotechwatches.com.With Free Shipping https://ah.personalinjurywatches.com/.find out this here https://a.hostingwatches.com/.my website https://at.cpatekphilippe.com/.additional hints https://at.moneybellross.com/.her response https://am.dpatekphilippe.com.75% off be.moneyhublot.com.Welcome To by.newsbreitling.com.site https://do.richardmilleairbus.com/.you can look here be.musicfranckmuller.com.read the article do.telecomwatches.com.Source a.newsbreitling.com.Read Full Article https://am.inomegawatches.com/.helpful site i.loansbellross.com.learn the facts here now https://i.fpatekphilippe.com.Hot https://do.travelfranckmuller.com.you could try these out by.caomegawatches.com.check here https://ad.loanstagheuer.com.greatest be.cnomegawatches.com.Online Store https://ad.richardmilleaaa.com.check out this site https://ah.travelfranckmuller.com.

Author’s Website: Branding & Marketing Essentials

If you want an author’s website and don’t know where to start, you’ve come to the right place. I promise this blog will give you plenty to think about.

I’ll be covering the pros and cons of having a website, as well as site design and visibility.

Is a website right for you?

A website is your shopfront. It gives your readers more information about you, your books and your brand, and it can bring in revenue. All in one place.

BUT, it does not come free—even the most tech-savvy author has to pay annual domain fees (and if you have multiple pen-names you will want a separate domain for each pen-name) and hosting charges. It requires content, that is, it requires effort on your part to produce (or procure) content. And if you don’t know what you’re doing you could damage your reputation.

Too many writers are advised they must have an author’s website, but they don’t receive this advice until the book comes out. Start building your website while you write your book. It takes time to pull together sufficient content and to establish a following. Technophobes need not be exempt from having their own website, they just need to find a web designer who can lay the foundations for them.

Pro tip: if you do hire a professional web designer, find one with experience of designing sites for authors. Even so, make up a ‘shopping list’ of your requirements from the guidance below, and have the list ready for your designer before they start work on your site.

Building a professional-looking website using a platform such as WordPress is easy, but to do it well takes planning.

You’ve taken all this on board and you still want your own website? Read on.

Naming your site

Naming your website by the title of your book will limit your use of the site to marketing that one book. What happens when you write your next book? Do you set up another site and incur additional cost? Better to use your name or your brand name.

What do you want from your author’s website?

Identify first what you want to achieve by having a website, then decide what building blocks to put in place to reach that goal.

If you are an author, your primary goal is likely to revolve around getting people to read your writing: to sell. You will also want to develop your profile, such that your readers keep coming back for more.

The sections below are a checklist to help you choose your building blocks and reach your goal.

Defining your Brand

Tone

  • Voice: friendly, scholarly, informative, gossipy? It doesn’t matter which, as long as it is consistent.
  • Decide on type or theme of content, such as book blog, or a writing showcase, and stick to it. Is there a niche that can’t be found elsewhere online? Don’t try to do everything, you will only weaken your brand.
  • Post interesting content, and post regularly. Studies show that businesses who blog regularly receive 55% more visitors to their website.
  • If you are struggling to create enough content, consider inviting guest bloggers to post on your website.

Look

  • Keep the webpage simple. Don’t overcrowd it with unnecessary detail. Embrace blank space.
  • Use a taxonomic, otherwise known as hierarchical, menu. The top-level menu should offer just a handful of options. Show/hide secondary menus as appropriate.
  • Use categories and tags to group content. For example, if you were to choose the broad Writing category on my website, you then have the option of specific tags, such as magic realism.
  • Offer a search facility for ease of navigation.
  • Minimise the number of fonts you use – two work well. Select fonts which represent your website’s identity.
  • Avoid large blocks of text. Break up your blog with sub-headings, quotes and pictures.
  • Consider theming to match your latest novel. I am currently using simple CSS code to show all links in green, the links change to violet when the cursor hovers over the link. This ties in with the cover of my novel, LOST & WAITING.
  • Be aware of the psychology of colour. Use colour to reflect your brand and to appeal to your target audience.
  • Refresh the overall theme every couple of years or so.
  • Add a favicon (favourite icon). The favicon is the icon associated with a particular website which appears in browser tabs, bookmarks and urls.
The Tree of Life: a Taxonomy

Marketing

Encourage visitors to the site

  • Choose a SEO-friendly CMS! Let’s take that bit by bit. A Content Management System (CMS) is software used to manage the creation and modification of digital content. A CMS can be used for creating web content, in this case it may also be called a website builder. The CMS is a platform that allows you to create a website without the need to write or edit code. There are many available on the market, but you need to find one which increases your website’s visibility. The better visibility your website has in search results, the more likely it will receive visitors and potential readers of your book(s). Visibility is enhanced by a process of Search Engine Optimisation (SEO) and some CMSs are better equipped for this than others, in other words, they are SEO-friendly. For more on SEO, see SEO Know-How for Writers.
  • Tags are picked up by search engines, choosing the tag name wisely will draw more visitors to your site.
  • Set your permalinks (permanent link or url) to a user-friendly, ie. memorable name. You will see that my website’s permalinks are set to the title of the post (postname).
  • Add a subscribe button.
  • Add a link to your website in your social media profiles, email signature strip and anywhere else people might read about you. If you guest blog, always add a mini-biography.
  • Include posts which tie-in with your latest book, such as a playlist.
  • Consider giveaways, competitions, but consider also the cost of mailing physical prizes. You could put a geographic limit on entries.
  • Include a secure (ie. spam-free) way for site visitors to contact you. Also include a comments section at the foot of your posts. Interact with your followers.
  • Share your posts on social media.
  • Add a share button so others might do the same.

Make it easy to buy your book(s) and merchandise

Add purchase links or widgets to the retailer, with choice of format at point of sale. Avoid too many options, otherwise you may trigger buyer paralysis. You might want to consider a Universal Link.

Include these widgets on a menu set to show on every page.

Author’s Note:

The aim of this post is to guide you through the options and pitfalls of running your own author’s website as an author. It is not intended as a technical manual. If any of the advice is unclear, or you are bamboozled by jargon, please do get in touch in the comments section and I will revise the wording accordingly. Do also get in touch if this advice has been helpful, feedback is always welcome.

If you enjoyed this website, see also:

Author’s Website: Legal and Security Essentials

SEO Know-how for Writers

Previous post Lost & Waiting: the Wardian Case
World Tree Next post The World Tree

2 thoughts on “Author’s Website: Branding & Marketing Essentials”

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.